Branding

19
Jul

Pioneers in Packaging & Graphic Design

Competition constantly drives companies to introduce innovations in packaging design. Most looks for packaging design companies in the web but are overwhelmed with pricing or just sheer distrust if the company delivers.

 

Not all markets are the same, likewise not all designers have the same technique, but which ones are the best? There hundreds of packaging designs that can be found in the web. These are truly wonderful, eye catching but will not necessarily sell in the market.

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16
Jul

Packaging Design in the Philippines

Important elements in designing brand packaging for Filipinos

Packaging design in the Philippines is fast becoming competitive because of the ever increasing presence of multinational brands. However, Filipinos in general remains loyal to local brands they have grown up with and an attractive label doesn’t necessarily spell out increased sale.

 

Filipinos still value “values”. They remain emotional when choosing a brand. In fact, multinational companies can learn a lot from locally owned products like Zonrox Bleach, Jollibee or Champion Detergent. The tenacity of these products to stay No. 1 has met little challenge despite millions spent by imported brands for product design.

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30
May

What is Rebranding?

Rebranding in a nutshell is giving your logo, packaging design or brand communication a new look by changing its font, color and general look.

Webrandd created a special package that involves restructuring your corporate brand image and taking your market to a new and better experience. Rebranding can be applied to corporate structures and all kinds of brands or products, or even products that are still in development.
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17
Nov

10 Website Styles to Avoid

10 most common website no-no I learned and that you too should avoid.

1. Do not use heavy flash on the home page –

Most users are not willing to wait more than 30 seconds (that’s one TV commercial). Heavy flash needs longer time to load and your potential customer will likely browse another site instead.  When I started learning SEO, it became clear that flash sites does not rank at all in search engines. Unless your domain or content is unique in the world, don’t use flash if you intend to rank high in google.

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17
Nov

In the name of the Brand

Brand names affect what we choose to eat, how we clean our house or how we socialize. Choosing a brand name should be carefully thought of because it will affect how we think and purchase a brand.

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17
Aug

Hand-picked useful terms

Hand-picked useful terms of the most common advertising and web interment terms & meaning that you can use to communicate to clients and suppliers. A glossary of words that you can familiarize yourself with, so as not to get lost in translation.

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17
Mar

Types of logo

A logo is a perspicuous glyph or symbolic, identifying mark that conveys origin, identity, or ownership. The main function is to elicit recognition. The object of a logo is to act as a mnemonic device and identifier, to communicate a desired thought or feeling, and to generate a desired emotional response.

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17
Dec

Best website color schemes

Colors do affect mood and even buying signals. Choosing the best website color scheme for your site is actually not that difficult. Ideally, a website should have 2 to 3 color combinations only. The first is usually the dominant color. The second color becomes its alter ego but in my experience, the second color can be a complimentary or a lighter shade of your dominant color. The third color should and can only be a neutral tone. This is usually gray, off-white or palest variation of your dominant color.

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17
Nov

Philippine Demographics

Philippine Demographics
Adapted from Roberto de Vera, Ph.D.

Two out of every three Filipinos are under 30 years old. Statistics show that the 0-14 and 15-29 age groups have population shares of 35.5% and 28.4%, respectively and have a combined share of 63.9%. This shows that regional markets are essentially a youth market. Read more