Brand architecture is basically your packaging and label design adapted to different shapes and sizes. Elements in the design are also applied to collaterals and other print materials. The end result is an emotional connection and its usability clear with your target consumer.
Types of Brand Architecture
Corporate brand – The brand uses the company’s name as the product brand name.
Umbrella brand – A group of products has the same brand name. Each brand under the same name functions differently from one another.
Sub-brands – Brands that have a parent brand. It is endorsed by the parent brand to pass on as a brand with hereditary attributes.