Defines the structure of a brand in an organization or entity, where products or services are illustrated to relate or differentiate from one another emotionally.
Brand architecture in less technical terms is basically your packaging or label design. This may be adapted in different applications from bottle, boxes to tags and labels – which forms the grand architecture of your brand.
Types of Brand Architecture:
Corporate brand – The brand uses the company’s name as product brand name.
Umbrella (family) brand – A group of products has the same brand name. Each brands under the same name functions in differently from one another.
Sub-brands (Endorsement) – Brands that has a parent brand. It is endorsed by the parent brand to pass on as a brand with hereditary attributes.
Commonly referred to as “logo” is what identifies your business using color, mark or icon. It carries along other design structure that fuses your brand personality.
Brand Identity, just like brand architecture goes beyond the “logo”. It should convey an emotional impact whose shape, type and colour must easily create an imprint thus getting a total visual and emotional connection from those it targets.
It is an activity that promotes your product or services. This can be in a form of print ad, printed material, digital (screen) ad or an audio-visual presentation (AVP).
Brand Communication in its broadest definition is a combination of marketing activities. Your communication strategy influences your customers’ opinion about your products or services – we specialize in Print Communication.
For an optimum marketing strategy, you can cascade your brand communication by having your own website. We use WordPress based themes because it is responsive and is inarguably search engine optimized (SEO) that you can manage after.
With smartphones, website has become the easiest way to get to know a product or service. WordPress has 66M users to date and is equipped with content management system (CMS) based on PHP and MySQL. WordPress also addresses the common concern for updating and flexibility when adapting other platforms such as eCommerce.
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