WORKS OF ALBERT JIMÉNEZ | | ➜ 773.9682771

Webrandd | Green Cross Alcohol
2811
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Green Cross Alcohol

Category
Identity, Packaging
About This Project

Green Cross is the unbeatable alcohol brand in the Philippines. Since the early 1950s, consumers have identified it with one look and moving into a new bottle shape was a great leap. The design adaptation was not easy because of the new FDA restrictions in labelling this type of product. However, the governement limitation gave it a serious look, reinforcing its strong antiseptic personalilty.
 
I was tasked to design the logo, layout, and develop color differentiation for all the variations, as well as develop and restage sub-brands for the entire alcohol line from 2004, 2008, 2010, to 2012.