Zonrox Bleach is the unbeatable No. 1 product in the bleach category in the Philippines.
The original logo and label was designed by one of the major shareholders and visionary of the company, Joseph Co. He was ahead of his time and although a new look was very much needed, maintaining the original elements were important not only for sentimental reasons but because they are the mnemonics of the brand.
In 2008, I was tasked to introduce a new typeface logo-brand, recreate existing elements but suggest some sort of an oxymoron, that the product remains potent yet safe and somewhat refreshing to use.